About Holidays First

Thank you for visiting the Holidays First website – and the start of what I hope will be a regular port of call for you.

After 25 years in the business, and a journey which has taken me from being a trainee consultant at Apollo Travel in Wakefield to Head of Direct for Apollo Travel and The Co-operative Travel, I am delighted to introduce you to the world of Holidays First.

Holidays First is a whole new culture that mixes knowledge and experience with passion and enthusiasm. We are also in the unique position of being able to offer you a truly personal service with the full backing of a major travel group. (As a member of The Freedom Travel Group, a trading division of The Co-operative Travel, we have the required ABTA and ATOL bonding to offer you 100% financial protection in the event of any travel supplier failing.)

From the very moment you contact us you’ll find us refreshingly different. Instead of talking to a sales consultant your enquiry will be handled by a Personal Travel Advisor, who will take the time to get to know you and the kind of holiday you’re looking for. Your Advisor will also ensure you receive the very best value for money and be on hand to help you with any detail relating to your travel requirements and plans.

And because we want you to turn to us for every holiday you take, we’ll ensure you’re very well looked after every time you contact us, wherever you want to go.

I’m confident that everyone at Holidays First shares my passion for travel and knowledge of the market. Equally important is their desire to delight each and every customer. I certainly hope you’ll be delighted by our service.

If you’re as passionate about travel as we are – and have at least 2 years’ ABTA experience – we’d love to talk to you.

Kind regards
Claire Willoughby
Managing Director

Holidays First is a trading name of The Freedom Travel Group Limited registered in England and Wales with registered number 3816981. Vat No. 403 3146 04
Registered Office: New Century House, Manchester, M60 4ES
Head Office: Hamil Road, Burslem, Stoke-on-Trent, ST6 1AJ
The Freedom Travel Group Limited is part of Co-operative Group Limited.
Holidays First acts as an agent for ATOL holders and other principles.